SEO Keyword Research is a high return activity and an important part of the SEO. of search results keywords can increase the gap between users and your website.

How to Choose Best Keywords

Long tail keywords

It usually refers to 3 to 5 words phrases. Such keywords are considered ideal for SEO as people in purchase stage of buying cycle tend to use longer phrases to search products or services. The long phrases are also found to be less competitive than shorter keywords and help you attract targeted traffic.

Latent semantic indexing

This method, we incorporate related terms along with main key phrases, e.g. if a page contains information about cars then search engine tends to see related terms like models, makes, car parts, etc. So, if the search engine finds more semantic words on your page they will assume you more relevant and authentic.

Recent trends

If you want to create popular keywords then keep an eye on recent trends. You will get to know what is popular on search engines and if you find any trending search query related to your niche then you can effectively newsjack it to increase traffic to your site.

Location based keywords

You can add country, state or city name to your main keyword to stand out from the crowd. It will help you achieve higher ranking in local search results.

Identify competitor keyword

You can use some of the popular keywords of your competitors to pull some of their traffic to your site. You can take the help of online services such as Keyword Spy to identify their keywords.

Keyword Search Tools

Google Keyword Planner

It is one of the most used keyword research tools. It is a free tool which is integrated with Google Adwords. This tool requires you to create an Adwords account before you start using the tool. It gives you an idea about the competition level for each keyword and offers you filters and match types to find out profitable keywords.

Google Trends

It is also a free tool of Google which is designed to compare the traffic for a set of keywords. It allows you to enter multiple keywords, search history and category and use filter by location. You just enter the data and it will display how high a particular keyword ranks along with the reason for its popularity like press coverage, social media, etc.


It is designed to offer more than just keyword search. In this tool, you don’t need to enter seed keywords like other tools, i.e. you just need to add your and competitor’s URL, the tool will provide you all the keywords that are ranking for competitor’s site. You can identify the keywords that you are not targeting. In the paid section of search you can find out the keywords your competitors are planning to bid on; you can use these keywords for your organic benefit.


If you have any queries regarding this article or if I have missed something on this topic, please feel free to add in the comment down below for the audience. See you guys in another article.

To know more about SEO (Search Engine Optimization) please Wikipedia click here .

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Basic Engineer

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